Greg has spent the bulk of his career advocating for the unification of digital and traditional media planning under the umbrella of a single, data-driven marketing strategy. As Vice President, Business Intelligence, he is currently leading efforts to evaluate and optimize the flow of information as it relates to generating media intelligence. Drawing on nearly a decade of account management and planning experience across a variety of industries, Greg is driving innovation at Harmelin through the integration of account management, convergence of media buying models and the reimagining of other agency products and processes.
Greg currently holds a BS in Business Administration from Villanova University and a MBA with a concentration in Information Technology Management from Temple University. Outside of the office, he focuses his time on reinventing himself as a parent, an avid reader and (least successfully) as a golfer.