Startup Storytelling: What's Your Why?

What's Your Why?

Every startup has one thing in common – a great story. The story of “why” – why they are passionate about their product; why their product will make the world a better place; or why they are connected to it personally. When told the right way, these stories can elicit a strong emotional response from those that matter the most – your investors, your customers and your team.

Hear from a growing list of entrepreneurs who will share stories of how their passions translated into business concepts, including:

• Danish Dhamani, Orai
• Zach Garippa, Negotiatus
• Mark Switaj, Roundtrip
• Andrew Katz, Instructrr

While listening to compelling narratives from peers, understand how to define your own “why” and learn how to transform a good story into a great one.

Storytelling 101 by:

Michelle Histand, Director of Innovation, Independence Blue Cross