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From Architecture to AI: Experiential Planning at the Visitor Center

Managing Director Sara Pasch and project leader Pete Hall will discuss how Bluecadet’s innovative Experiential Master Planning process - which considers the overall application of a brand across physical and digital space - holistically benefitted the Independence Visitor Center’s recent $15M expansion and renovation. The talk will be hosted at the Visitor Center, where attendees will have the opportunity to explore the work firsthand.

As the official visitor center of Greater Philadelphia, and gateway Independence National Historical Park, Independence Visitor Center provides essential resources for an average of 2.5M visitors each year. Bluecadet partnered with the Visitor Center to improve the visitor experience with sweeping digital upgrades and spatial updates, including architectural interventions, new branding, and a 42’ interactive digital wall powered by machine-learning.

Pasch and Hall will discuss how Bluecadet collaborated with the Visitor Center to conceptualize opportunities and visualize product potential to build consensus and donor support. The resulting Experiential Master Plan was an actionable roadmap that addressed immediate needs as well as long-term vision.

Independence Visitor Center
599 Market Street, Philadelphia, PA 19106
Map of location


  • Bluecadet
  • Independence Visitor Center
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