Building a Digital Channel Strategy that Will Generate Business

We will discuss how to manage and enhance SEO, build the right content and leverage it across channels, and create actionable insights that impact your sales and marketing strategy.

In this workshop, you will learn:

• The value of each digital marketing channel
• Elements of an effective channel strategy
• How to personalize your channel strategy to target your audience
• The skills and technologies you need to execute a successful channel strategy

About your workshop leaders:

Christine Williams is the Head of Marketing at DirectLync based in Newtown, PA. DirectLync is a SaaS-based company that launched a digital marketing and sales platform in early 2019. The launch included a complete digital channel strategy and new brand identity.

Sierra Carter Gordon is the Marketing Manager at Smak Parlour. Smak Parlour is a retail store based in Old City, Philadelphia. In 2018, they leveraged new digital marketing channels which increased site traffic by 600%.