Hello! Log in or register to build your schedule.

MESSAGE Session #5

Part of Introduced by Technical.ly

The Truth Behind Impactful Content: Where Storytelling and Digital Format Come Together

We live in a world saturated by social media, streaming content, and digital information. It is everywhere, all the time, yet most of it never reaches a full audience. Why? The problem lies in that most digital content does not combine strong storytelling with the right digital format.

From docuseries to commercials to social media feeds, there is a true art in the structure and approach to creating impactful content that connects with audiences. Sara Mohazzebi and Alexis Casson have successfully directed and produced content for the digital division of Reese Witherspoon's production company Hello Sunshine, award-winning mission driven organizations including Shine On Sierra Leone and College Spring, and major media and entertainment outlets such as Participant Media's Take Part news and VHI1. Join them to learn the process, methods and insight needed to produce compelling content that will rise above the rest.


  • Sara Mohazzebi, Director/Executive Producer, Think Free Productions
  • Alexis Casson, Director/Producer, Camp Coven

This session is brought to you by:

Think Free Productions