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MESSAGE Session #1

Part of Introduced by Technical.ly

The Brains Behind Gritty: How One Mascot Went Viral

After not having a mascot for over 40 years, the Philadelphia Flyers shared Gritty with the world in September of 2018.

Sparking immediate ridicule, it took a savvy marketing team to change the country’s perspective and start getting them to laugh with Gritty instead of at him.

Now Gritty has amassed over 170K Instagram followers and 240K on Twitter.

But it takes intentional action and thoughtfulness from the team to keep Gritty a viral sensation without becoming a sellout.

Learn how this five-person team works together to create regular content, stay on top of opportunities all the while keeping demand and interest for the orange beast at a high.

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