IMPACT Session #3
Part of Introduced by Technical.lyBeing a Good Corporate Neighbor: Listening, Aligning & Giving Back
Even if you have the resources of a large corporation — whether your company serves on a local level or has a national presence — things can go very wrong if you don't take the time to listen to your community.
Nothing illustrates that better than the backlash that grew around Amazon's HQ2 location search. What became clear from the public's response to it was that people cared more deeply about improving and growing their neighborhoods than flashy promotion or abstract promises.
Being a good corporate neighbor can mean a variety of things; having a low carbon footprint, donating time or money towards local organizations or focusing on inclusive hiring. But it always means taking the time to listen to the needs of your community, and finding the right ways to support them, and collaborate with them.
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